We advise owners, family businesses and investors on their hotel and real estate holdings as a whole: portfolio strategy, valuation, debt and refinancing, development and asset management.
Owner, operator and investor perspective, since 2016.
Get in touchAbout Imaj 1
Imaj 1 Sàrl is a Swiss investment advisory and real estate development company.
It advises owners, family businesses and investors on their hotel and real estate holdings as a whole: which assets to keep, develop, reposition or sell, how to allocate capital between them, and how to structure and refinance their debt.
Hotels are the specialisation; the portfolio is the starting point.
| Active since | 2016 |
|---|---|
| Based in | Vevey, Switzerland |
| Real estate activity | Vaud, Valais, Fribourg (Switzerland) |
| Hotel projects | Luxury and upper upscale, Switzerland, Western and Central Europe |
| Operating models | Owned and managed, management contract, franchise |
| Focus | Portfolio strategy, valuation, debt and refinancing |
Managing Director - Edouard Louapre
Deputy General Manager, Hôtel-Restaurant La Barcarolle 4* Sup., Prangins (2012-2014): 40+ staff, monthly P&L and capex review with ownership.
Various long-term and short-term real estate projects in Switzerland.
Managing Director of Imaj 1 since 2016: commercial and residential development in Vaud, Valais and Fribourg; advice on transactions and financing structuring.
Oversees a family portfolio across real estate, financial markets and private investments.
Head of Finance Specialisation and Head of Applied Business Projects, Glion Institute of Higher Education.
Teaches investing, asset allocation, portfolio construction, valuation and financing.
What we do
Review of the whole asset base: which assets to hold, invest in, reposition or sell, and how to allocate capital.
Review of existing debt, maturities and covenants; refinancing options and preparation of lender negotiations.
Asset and portfolio valuation for investment, financing, succession or transaction decisions.
Market, feasibility and return analysis for new projects, acquisitions and conversions.
Ground-up projects, renovations and rebrandings; choice of operating model and brand.
Owner representation, performance review against operators and brands, transaction and exit options.
Track record
| Segments | Luxury and upper upscale hotels |
|---|---|
| Geography | Switzerland, Western and Central Europe |
| Project types | Ground-up construction, full renovations, rebrandings, development plans and feasibility studies |
| Operating models | Owned and managed, management contract, franchise |
| Brands | Major international hotel brands |
Includes engagements carried out by its Managing Director before the creation of Imaj 1 Sàrl.
Real estate & rental
Residential and commercial real estate development in Vaud, Valais and Fribourg, bringing an owner’s view of capex, yield, leverage and liquidity to every mandate.
Development and ownership of residential and commercial property, today held as long-term rental.
Short-term rental management for own and client properties: pricing, distribution, guest operations.
Advice on real estate acquisitions and disposals, and on the financing structure of property projects.
How we work
Ongoing portfolio-level support to owners, shareholders or board members, with a set number of days per month.
Valuation, refinancing review, feasibility or repositioning study, with fixed scope, timeline and fee.
Preparation of board decisions on investment, financing and divestment; representation with lenders, operators and brands.
Approach: start from the whole portfolio and the owner’s objectives, analyse asset by asset, recommend, and support execution.
Contact
Edouard Louapre
Managing Director, Imaj 1 Sàrl
Rue des Jardins 6
1800 Vevey, Switzerland